Privacy Policy — u5bet

1. Introduction & Scope

u5bet ("we", "us", "our", "the Operator") is committed to protecting the privacy and personal data of all individuals who interact with our platform. This Privacy Policy ("Policy") describes our practices with respect to the collection, processing, use, storage, disclosure, and protection of personal data in connection with the u5bet online casino and sports betting platform, accessible at https://u5bet.cam ("Platform").

This Policy applies to all registered users of the Platform, visitors who browse the Platform without registering, individuals who contact our customer support team, and any other person whose personal data u5bet processes in connection with the delivery of its services ("Data Subject", "you", "your").

u5bet processes personal data in accordance with internationally recognised data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, confidentiality, and accountability. We operate under the requirements of our international gaming licence and comply with data protection frameworks applicable to our operational jurisdiction.

2. Definitions

In this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, identification number, location data, online identifiers, and factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.
• "Processing" means any operation performed on Personal Data, whether by automated means or otherwise, including collection, storage, retrieval, use, disclosure, or deletion.
• "Data Controller" means u5bet, which determines the purposes and means of processing Personal Data collected through the Platform.
• "Data Processor" means a third party that processes Personal Data on behalf of u5bet under a written data processing agreement that imposes equivalent data protection obligations.
• "KYC" means Know Your Customer — the identity and age verification process required of all u5bet account holders prior to withdrawal.
• "Cookie" means a small text file placed on your device by the Platform that stores information about your browsing session and preferences.
• "Third Party" means any person or entity other than you, u5bet, or u5bet's Data Processors acting under instruction.

3. Data We Collect

u5bet collects the following categories of Personal Data, depending on the nature of your interaction with the Platform:

4. How We Collect Personal Data

u5bet collects Personal Data through the following channels:

• Direct Collection: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal request, submitting a support ticket, updating your profile, or responding to a survey or promotion;
• Automated Technical Collection: Data automatically generated and collected when you visit or interact with the Platform, including via cookies, web beacons, server logs, and device fingerprinting technologies;
• Payment Providers: Transaction confirmation and fraud-screening data received from payment processors including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, and cryptocurrency network operators;
• Identity Verification Partners: Results of KYC screening performed by third-party identity verification services, including age confirmation, document authenticity checks, and sanctions screening;
• Analytics Providers: Aggregated and pseudonymised platform usage data generated by analytics tools operating under data processing agreements with u5bet;
• Fraud Prevention & AML Services: Risk signals and transaction pattern data from third-party anti-fraud and anti-money-laundering screening services.

5. Purpose & Legal Basis for Processing

u5bet processes Personal Data only for defined, documented purposes and only where a lawful basis for processing exists. The following table sets out the purposes for which we process your data and the corresponding legal basis:

Where processing is based on consent (e.g., marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Withdrawal of consent for marketing will not affect your ability to use the Platform.

6. Disclosure to Third Parties

u5bet does not sell, rent, or otherwise commercially transfer your Personal Data to third parties. We disclose Personal Data only in the following circumstances:

• Payment Processors: Transaction data is shared with payment providers (DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, and cryptocurrency networks) to the extent necessary to process your deposits and withdrawals.
• Identity Verification Partners: Identity documents and verification data are shared with KYC screening service providers operating under data processing agreements to verify your identity and age.
• Fraud & AML Service Providers: Transaction and behavioural data may be shared with fraud-prevention and anti-money-laundering screening services to protect the integrity of the Platform.
• Gaming Technology Providers: Game providers who power casino titles available on the Platform may receive your player identifier and game-session data necessary to deliver the game experience. They do not receive your full identity or payment data.
• Regulatory & Law Enforcement Authorities: u5bet will disclose Personal Data to competent regulatory, judicial, or law enforcement authorities when required to do so by applicable law, court order, or regulatory directive. We will notify you of such disclosures where permitted by law.
• Professional Advisors: Legal counsel, auditors, and accountants acting in an advisory capacity to u5bet may access Personal Data on a need-to-know basis, subject to professional confidentiality obligations.

All third parties to whom Personal Data is disclosed are required to maintain its confidentiality and may use it only for the specified purpose for which it was shared. We require all Data Processors to enter into written data processing agreements consistent with applicable data protection standards.

7. International Data Transfers

u5bet operates under an international gaming licence and may process or store your Personal Data on servers located outside Malaysia. Some of our third-party service providers are also based in, or operate infrastructure in, jurisdictions other than Malaysia.

When we transfer Personal Data internationally, we ensure that appropriate safeguards are in place to protect your data to a standard at least equivalent to that provided under the applicable data protection framework, including:

• Entering into data processing agreements incorporating standard contractual clauses or equivalent transfer mechanisms;
• Transferring data only to jurisdictions that provide an adequate level of data protection as recognised by applicable standards;
• Applying technical and organisational security measures to data in transit and at rest, including end-to-end encryption.

8. Data Retention

u5bet retains Personal Data for the minimum period necessary to fulfil the purpose for which it was collected, or as required by applicable law and our licensing obligations. The following general retention periods apply:

Upon expiry of the applicable retention period, Personal Data is securely deleted or permanently anonymised such that it can no longer be attributed to any identifiable individual. Anonymised or aggregated data may be retained indefinitely for analytical and statistical purposes.

9. Cookies & Tracking Technologies

The u5bet Platform uses cookies and similar tracking technologies (including web beacons, pixel tags, and local storage objects) to deliver, maintain, and improve the platform experience. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the Platform to function. These enable account authentication, session management, and security features. They cannot be disabled without affecting core platform functionality.
• Functional Cookies: Store your preferences (language, display settings, game lobby filters) to provide a personalised experience across sessions.
• Analytical Cookies: Collect pseudonymised data on how users interact with the Platform — which features are used, where users navigate, and session duration — to help us identify improvements. Data from analytical cookies does not identify you personally.
• Marketing & Attribution Cookies: Used to measure the effectiveness of our marketing campaigns and understand how you arrived at the Platform. These cookies do not track your activity on third-party websites beyond what is necessary for attribution.

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect the availability or performance of some Platform features but will not prevent you from accessing core account and betting functions.

10. Data Security

u5bet implements a comprehensive set of technical and organisational security measures to protect Personal Data against unauthorised access, disclosure, alteration, or destruction. Our security framework includes:

• Transport Layer Security (TLS 1.2 or higher) encrypting all data in transit between your device and our servers;
• AES-256 encryption applied to sensitive data at rest, including identity documents and payment instrument details;
• Role-based access controls ensuring that only authorised u5bet personnel with a documented need may access Personal Data;
• Multi-factor authentication (MFA) required for all u5bet staff accessing systems that contain Personal Data;
• Regular penetration testing and vulnerability assessments conducted by independent security specialists;
• 24/7 intrusion detection and security monitoring with automated alerting on anomalous access patterns;
• Formal incident response procedures with defined timelines for breach notification to affected users and relevant authorities where legally required.

Notwithstanding the above, no transmission over the internet or electronic storage method is 100% secure. u5bet cannot guarantee absolute security of your data. You are responsible for maintaining the security of your own account credentials and for notifying us promptly of any suspected unauthorised access.

11. Your Rights as a Data Subject

You hold the following rights in respect of your Personal Data held by u5bet. Requests to exercise any of the rights listed below may be submitted to our support team via the contact details in Section 14. We will respond to all verified requests within 30 calendar days.